Original Lighted 1930,s-40,s lighted Elsie The Cow Borden Dairy Sign
Sign Dimensions - 17 1/2” x 24 1/4"
Bracket Dimensions - 24” x 34 1/2"
Rare Condition Original Lighted 1930,s-40,s lighted Elsie The Cow Borden Dairy Sign With Hand Forged Wrought Iron Hanger
Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product".
Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000 Elsie the Cow has been among the most recognizable product logos in the United States and Canada.
The first living Elsie was a registered Jersey heifer selected while participating in Borden's 1939 New York World's Fair "Rotolactor" exhibit (demonstrating the company's invention, the rotary milking parlor).
The company was founded by Gail Borden, Jr., in 1857 in Connecticut as "Gail Borden, Jr., and Company." Its primary product was condensed milk. The company prospered during the Civil War by selling condensed milk to Union armies.